Build it: Soulfy.com
A smart personal-brand website with a built-in AI assistant that answers visitors, captures leads and sells your products, on your own microsite at name.soulfy.com.
The Personal Branding Guy
Hi, I'm Erik Nainggolan, the Personal Branding Guy
I build the tools that turn content creators into their own most valuable product: Soulfy.com, iBrand and 7Up.
I believe the most valuable product you will ever sell is yourself. Your course, your service and your app all matter, but people buy from the person they trust behind them.
I have spent 20 years in IT and the last 4 years building with AI. I put that experience into one system for self branding. Soulfy.com gives you a smart personal-brand website with its own AI assistant, live at yourname.soulfy.com. iBrand shows you how your brand is growing and what to do next each week. 7Up is my set of seven AI poster bots that draft your social posts and publish only after you approve them.
I use the whole system on my own brand first, including this website. If it doesn't work for me, it doesn't ship.
Outside Soulfy, I am co-founder and CEO of Touchstone Bali, a Sanur consultancy I have led with founder and chairman Alan Brown since 2025. I also wrote the NEXT & AI ebook about beating procrastination by finding your next step with AI.
If you want to build your personal brand, use the contact form and tell me where you are today.
Grow it: iBrand
Soulfy's growth program. The iBrand Board tracks your stats, the iGrowth Map takes you from Content to Visibility, Engagement, Traffic, Leads, Conversions and Revenue, and the Weekly Growth Plan gives you clear actions and goals.
Run it: 7Up
Seven AI poster bots for X, LinkedIn, Facebook, Instagram, TikTok, YouTube and Substack. They draft posts in your voice, and nothing goes live without your approval.
You stay in charge
AI does the repetitive work. You add the Human Input, make the calls and stay the face of your brand.