About Erik
Hi, I'm Erik Nainggolan
Co-founder and CEO of Touchstone Bali. I help people and businesses make confident moves in Indonesia, with trusted partners and systems that get things done.
I'm based in Bali, and my main focus is Touchstone Bali (PT Touchstone Partnership Network), the Sanur consultancy I lead with founder Alan Brown since 2025. We connect business owners, investors and families with vetted Strategic Partners for business, property and strategic projects in Indonesia. I also founded Soulfy.com and created the NEXT & AI™ Human Operating System, which apply the same idea: find the next step, let AI handle the repetitive work, and keep people in charge.
What I've learned from Alan Brown
Alan Brown is the founder and chairman of Touchstone Bali, and I'm proud to build it with him. His career covers military leadership, financial services and wealth management, and years of building trusted business networks in Bali. My background is the other half: 20 years in IT and the last 4 years building with AI. I bring the systems, and Alan reminds me that the best systems still run on trust, judgement and real relationships. We teach each other, and we keep raising each other's standard.
"Every person is an operating system."
When someone is struggling, don't write them off. Learn how they work and help find what's holding them back. It's an IT metaphor from a military man, and it's where real leadership starts.
"Don't describe the sandwich. Let them taste it."
People buy what they can experience. For me, that means building first, showing a working demo, and explaining only when someone asks.
"Messed up? Tell the world. Then fix it."
Owning a mistake openly earns more trust than hiding it. I apply that to my systems, my clients and the way I use AI.
"Being the best isn't the goal. It's the standard."
When excellence is the baseline, you stop waiting for motivation and build the habits that keep things working when nobody is watching.
Our mission
Make AI simple and useful for everyday people and small businesses, so you can spend more time on what matters.
Our approach
Start small and stay practical. I find the next step, automate what repeats, and keep a human in charge.